About us:

“I know ya don't smoke weed, I know this. But I'm gonna get you high today 'cause it's Friday, you ain't got no job and you ain't got shit to do.”

And so it began, about 30 years ago, amidst a smoke filled room smelling of reggie and swisher sweets a dream was born.

One day we can put our passion for smoking and the love for all things green together with the fashion industry and come up with a brand for smokers, by smokers.

Purely based on the concept of getting high and celebrating the lifestyle. Embrace the journey and look good while doing it.

While we can’t guarantee you are smoking the best loud, we CAN guarantee you will look your best while doing it.